top of page
selina testani
art director
rice krispies
night krispies
we repositioned Rice Krispies cereal as a bedtime snack while using snap, crackle, pop
Copywriters: Leonardo Oliveira, Aldo Samayoa
Accounts: Narissa Gopie
*Student work
🏆 Best of Show • Leo Burnett Toronto
for the AM
for the PM
Rice Krispies Tales is an interactive bedtime story app that can be enjoyed while families have a bowl of Night Krispies before bed
The app uses the snap, crackle, and pop of the cereal to provide the sound for interactive stories
In each box of Night Krispies, there is a coupon with a unique code to redeem three free tales from the app
tales app
merch
The stargazer promo, in partnership with star register, encourages the purchase of Night Krispies cereal. With the purchase of 7 boxes, you will win a star in the night sky
(all tracked in the tales app)
stargazer promo
bottom of page